When it comes to consuming cable or satellite television programs, more and more Americans are cutting the cord, according to a study by the Pew Research Center.
“The share of Americans who say they watch cable or satellite TV has increased from 76% in 2015 to 56% this year,” wrote Lee Rainie in the Pew Report. “Some 71% of those who don’t use cable or satellite say it’s because they can access the content they want online, while 69% say the cost of cable service and satellite is too high and 45% say they don’t watch television often. . “
The decline in subscribers to news and cable shows has come against a backdrop of increasing popularity of online apps, such as Netflix and Hulu. Pew data shows that up to 76 percent of Americans surveyed had been frequent consumers of cable or satellite TV in the home more than five years ago. That number reached 56% in 2020, according to the Pew report.
“The decline in the number of cable and satellite television subscribers since 2015 is evident across the entire demographic spectrum (see detailed table). The trends among different age groups are particularly striking, ”the Pew authors wrote in their report.
The largest decline in the number of cable subscribers occurred among adults in younger age groups, while those aged 65 and older were less likely to cut the cable cord drastically.
The Pew Research Center is a US-based think tank dedicated to opinion polls, demographic analysis, and social science research.