Cable television

If the cable TV industry is shrinking, why is Comcast growing?

The backdrop remains seemingly dark. Research on the advertising industry eMarketer recently forecast TV ad spending to fall nearly 3% this year, to $ 70.3 billion, confirming that last year’s $ 72.4 billion was an industry high. With the exception of next year’s political ad frenzy, eMarketer forecasters believe TV ad revenue will decline until […]